A new chapter in West Hollywood’s urban evolution is on the horizon, as CIM Group’s vision for the city’s tallest building moves closer to reality. The proposed 514-unit development at 1000 La Brea Avenue—a site once home to a Cemex plant—will undergo a review by the Planning Commission’s Design Review Subcommittee. If approved, the project would introduce a 34-story tower, standing 377 feet above the city and reshaping its skyline, according to a report by Urbanize. The tower, designed by Los Angeles-based Large Architecture, presents a contemporary aesthetic that seeks to balance density with design sensitivity.
Based on preliminary illustrations, the building’s massing is broken into two distinct volumes to soften its visual impact, while recesses and cutouts throughout the structure carve out space for landscaped terraces, rooftop gardens, and communal outdoor areas. Planned finishes include wood-inspired metal mullions, glass railings, frosted glazing, and canopies, all contributing to a dynamic façade punctuated by integrated billboards.
The mixed-use development plans to deliver 514 residential units, offering a blend of studio, one- and two-bedroom apartments, along with 30,000 square feet of retail and commercial space at the street level. In alignment with local housing policies, CIM Group has committed to designating 128 of the apartments as affordable and workforce housing—a provision outlined in the environmental assessment conducted for the site. In addition, a substantial 676-car parking garage would support the influx of residents, visitors and shoppers.
Industry reports note that the development is intended to harmonize with an adjacent hotel—also proposed by CIM Group—by stepping down in height as it transitions northward. This tiered approach, according to a city staff report, represents a “forward-thinking, contextually sensitive approach to high-density urban living.” The Design Review Subcommittee is expected to provide guidance on several key elements: the articulation of the building’s form, the choice and application of exterior materials, the integration of public art installations, the design and function of a planned street-level plaza, and the way the project’s scale transitions along the corridor. Feedback from this session will inform refinements ahead of a formal Planning Commission hearing.
CIM Group, a firm well-versed in shaping the urban fabric along the border of West Hollywood and Los Angeles, continues to leverage its experience with large-scale, mixed-use projects. According to its website, CIM Group is a seasoned real estate and infrastructure owner, operator, lender and developer with three decades of experience since its founding in 1994. The firm manages a portfolio of 386 assets across the Americas and Europe, supported by a workforce of over 1,000 employees. The company’s integrated approach spans acquisition, development, and management, positioning it as a major player in urban transformation and real asset investment. With approximately $29.9 billion in assets owned and operated, the company is committed to “creating value for its clients and enhancing the communities in which it works.”
