A 1.03-acre retail site comprising seven contiguous parcels at 305 N Coast Highway in Laguna Beach has been listed for sale, though no pricing guidance has been disclosed. The offering, known as the Heisler Laguna Collection, is being marketed on a fee-simple basis. SRS Capital Markets is handling the listing, noting that the property is 86 percent leased. Public property records show the current owner is a Newport Beach-based entity.
According to the marketing brochure, the asset presents a potential value-add opportunity through future lease-up activity and rental rate adjustments. Existing rents are reportedly below market, and near-term rollover, along with landlord termination rights, provide flexibility for repositioning or redevelopment. The broker underlines that the site’s C-1 Local Business zoning allows for a range of uses, including hotel development with a conditional use permit, as well as mixed-use residential and retail. Based on current zoning and parcel configuration, the property may accommodate up to 78 hotel units, while none of the structures carry a historic designation.
Based on the brochure, the Heisler Laguna Collection features more than 600 feet of frontage along Pacific Coast Highway, which sees approximately 38,000 vehicles per day. High levels of pedestrian activity are noted at the intersections of Cliff Drive and Jasmine Street, which provide access to Main Beach and surrounding commercial and recreational destinations. The location is within walking distance of downtown Laguna Beach, Heisler Park, Las Brisas, and various beachfront attractions. In addition, regional points of interest within a four-mile radius include the Laguna Playhouse, Sawdust Festival grounds, The Montage resort and Crystal Cove.
The Laguna Beach retail submarket is supported by strong regional demographics: the population totals approximately 97,000 within a five-mile radius, with an average household income exceeding $233,000. The broker notes that home values in the area average nearly $3 million. According to tourism data cited in the flyer, annual visitation to Laguna Beach has reached six million, with projections as high as eight million in the coming years. Since 2019, visitor spending has surpassed $557 million annually, contributing to local retail and hospitality demand.
John Redfield and Terrison Quinn of SRS Capital Markets are overseeing the listing.
In April, the historic Peppertree Lane retail property at 446–450 South Coast Highway in Laguna Beach sold for $14.05 million. The 7,587-square-foot asset traded at approximately $1,851 per square foot, reinforcing its position as a high-value retail investment within Laguna Beach’s central shopping corridor.
