A new chapter is unfolding for The Resort at Pelican Hill. This Orange County coastal haven stands out for its iconic Coliseum Pool, championship golf courses, and breathtaking ocean views. A jewel in Donald Bren’s real estate empire, the resort is set to undergo a transformation under the esteemed St. Regis brand, according to a number of industry reports.
The Resort at Pelican Hill, owned by Bren’s Irvine Co., is adding Marriott International as its new management company, effective July 1. This move follows a year-long review of the 504-acre property and its operations. Irvine Co. will retain ownership of the resort while Marriott plans to maintain a majority of the resort’s employees, ensuring a seamless transition.
The 332-key resort will initially operate under Marriott’s luxury division with the same name until it is later added to the hotel firm’s St. Regis brand portfolio, known for its unparalleled service, exquisite design, and personalized experiences.
With its 204 bungalows, 128 villas, and world-class amenities, Pelican Hill has long been a coveted destination for discerning travelers. Its nightly rates, ranging from $1,095 to upwards of $5,000, and its exclusive extended stay program, which offers monthly rates from $28,500 to $90,000 for villas, attest to its position in the luxury hospitality market.
By joining the St. Regis brand, Pelican Hill is changing its name and elevating its status as a premier destination for the world’s elite. This transition is expected to bring about a host of benefits, including an enhanced appeal, a broader clientele, and a redefined standard of luxury travel.
The Irvine Company’s decision to retain ownership of the property while entrusting its management to Marriott reflects an approach to optimize the resort’s performance and ensure its continued success in the ever-evolving luxury hospitality landscape.
This transition also marks a new phase for Irvine Co.’s hotel holdings in Orange County. Following the sale of the Hyatt Regency Irvine and Pendry Newport Beach, the Resort at Pelican Hill is now its sole remaining property in the region.
In 2024, Southern California’s luxury hotel market continues to rebound, driven by a resurgence in leisure travel and a gradual return of corporate and international visitors. While occupancy rates may still trail pre-pandemic levels, average daily rates (ADR) have exceeded 2019 figures, demonstrating the market’s resilience and the enduring appeal of luxury accommodations. The region’s diverse attractions, from world-class beaches and theme parks to cultural landmarks and entertainment hubs, continue to attract high-end travelers. Additionally, new developments and renovations, like the Fairmont Century Plaza and the reimagined Miramar Santa Monica, contribute to a refreshed and competitive landscape.
